Pricing Policy

Pricing decisions can often be difficult to make; you don't want to be charging significantly more than your competitors so your customers start to go there instead, but at the same time you need to be charging enough to make it worth your while.

Patients can be very sensitive to frame pricing at the Point of Sale. Even before they have their eyes examined they will make judgements about your pricing based largely on the price of the frames on display. It is therefore extremely important that you have the correct pricing in place.

The Pricing Policy produces the following:

• A recommended pricing structure for your practice based on up-to-date socio-economics of your catchment area.
• Optimal prices for your fees and products.
• A proven frame profile at key price points.
• Guarantees to maximise profitability and patient take up.

All we require is the postcodes of the areas in which the majority of your customers come from. Myers La Roche will then analyse the areas using socio-economic data and provide you with a detailed report showing suggested prices to charge for professional eyecare fees, frames, lenses and contact lenses and the Gross Profit Margin you would make at these prices. The report also details the percentage of frames to display at each price level to maximise profits.

The Pricing Policy costs £120 + VAT.