Building your Practice
- Building your Practice
- Practice Health Check
- The Optic 2000 club
- Pricing Policy
- Recall Letters
- Recall Management
- Patient Satisfaction Survey
- Pre-examination Questionnaire
- Advertising and Promotion
- Best Practice 2008 Seminars
- Patient Journey Programme
- Practice Development Programme
- Partner Searches
- VAT Advice
- Competitor Research
- Expert Witness Services
- Business Planning
- Location Validation
Advertising and Promotion
Advertising & Promotion is essential to help create public awareness of your practice and to increase the number of patients walking through your door.
There are various types of advertising that can be used; these vary depending on the type of patients you are targeting and your advertising budget.
Myers La Roche can assist you with your advertising and also help you to decide on the methods most suitable for your practice, including;
- Promotional Campaign Management
- Leaflets
- Posters
- Plasma screen displays
- Brochures
- Copywriting
- Practice Signs
- Newsletters
- A-Boards
- Websites
- Corporate Image Design
- Stationary
- Media Advertising
"I followed your consultants advice about the advertising campaign in the autumn. When we tried advertising in the past it didn't work. This time, sales of spectacles were up £6,700 in October. Thanks."
The cost of Advertising and Promotion varies between products, as a guide a Marketing Campaign costs approximately £2000 + VAT.