‘I was shocked to find that my reglaze rate was so much higher than other (Optic2000 Club) Members. Your advice to reduce this really worked. My sales are up about £2,000 this month’
‘….. annoyed with my accountants. They had always said that I was doing well. I could not believe how much profit I could have been making! Thanks for putting me straight.’
‘I saw immediately (on receipt of the Optic 2000 Club analyses) that we were seriously under-staffed. I have taken on a part-time OA to take some of the work off my shoulders and my sales have gone up too. Thanks for your help.’
‘I didn’t realise that my Px actually wanted to buy spectacles from my practice. We were encouraging them to have their examination here and buy their specs from our competitors. Thanks (to the Optic2000 Club) for highlighting the extent of the problem and coming up with the solution.’
‘My partner and I were stunned to see that we were only getting half of the UK average proportion of new Px. Your techniques for attracting more new Px are spot on.’
‘I wish I had responded to your mailshot to join (the Optic2000 Club) earlier. I could have saved a small fortune. The telephone advice that you gave me will save about £27,000 this year!! Thank you.’
‘I never knew how to compete with the two for £69 offer from the competition! Thanks for taking the time to explain how to do it. Sales are up by 30% this month.'
‘I can’t believe how many tests I used to do in a day before I became a member of the Optic 2000 Club. I have cut down the Px numbers and my turnover has actually gone up.’
‘My receptionist was concerned that the Optic2000Club would mean more work for her. Now she looks forward to filling in the questionnaire at the end of the month and making improvements to the practice.’
‘My staff used to believe that they were underpaid until we talked about the information in the Optic2000 Club Report. Thank you!’
‘I was snowed under by a huge amount of clinical work which was mainly unprofitable. My first Optic2000 Club report showed me how serious things were. Your advice increased my monthly turnover by nearly £3,000. Thanks!’
‘I never believed that Px would happily pay more until I saw what other members were charging. I wished I had joined (Optic2000 Club) years ago!’
‘I had tried something similar in the past but it’s not a patch on the Optic2000 Club!’
‘Thank you for your help with my low dispensing rate. I have gone from low to average. I have got my profit back!’
‘The partners have implemented your recommendations for attracting more New Px. We have put on an additional clinic every Tuesday and Friday…..and the new Px actually want to buy specs!’
‘I had never collected this basic data before. I now feel that my practice is under control’
‘I should have joined back in 1996 when you first invited me. I shudder to think how much time and money I have wasted in the meantime. Better late than never! Thank you for the advice.’
‘What a fantastic service. I took you advice about how to increase the number of examinations and my sales went up by £3800 in January… and February is going to be even better. '
‘I have just received my first Optic2000 Club report. It not only explained where I was going wrong but it told me what to do! The telephone support was excellent. My gross profit improved immediately. I have also asked your graphics department to send me a promotion pack to help me attract new and old patients. Thank you so much. '
‘I increased the eye examination fee to £35 as soon as I read my first Optic2000 Club report. I should have done it years ago!’