The Optic2000 Club is the UKs leading intelligence programme for professional optometrists and opticians.
You probably know that the typical UK independent practice has sales of just over £300,000 sales per annum. But did you know that when the typical practice joins the Optic2000 Club, the sales increase by almost £30,000? Use the table below to calculate the anticipated increase at your practice.
The table shows the typical increase in annual turnover achieved by Optic2000 Club members who follow the advice given in their monthly reports and by the marketing consultants in the support team. The figures given in the table show median increases in sales turnovers from 1996 to 2012.
Increase in Your Annual Sales
The Optic2000 Club gives you valuable confidential intelligence and information about your practice compared with other practices on a like for like basis. It really works and it does not matter if you examine 20 patients a week or 100!
You personal reports explain the position at your practice and tells you what you need to do to improve your sales and profits. You also receive unlimited, free telephone support from qualified marketing experts who are members of the Chartered Institute of Marketing. Our consultants are not only acknowledged experts in marketing and management but also work entirely within Optics.
Membership is only suitable for the owners and managers of professional independent optometric practices based in England, Scotland, Northern Ireland and Wales. It is not effective for owners of dispensing-only shops, chain stores or domiciliary businesses. A version for the Republic of Ireland is planned for release in July 2012.
The Optic2000 Club operates entirely online, except when you need to speak with a consultant ~ then we use a telephone!
Once you have completed the simple, secure sign-up procedure, you will be able to enter your responses to 10 questions about your practice. You will then receive an email to notify you when your report is available. This will be accessible online and available for view, store or download at a time and place that is convenient to you.
Your monthly report contains personalised data that has been processed by the Optic2000 Club system in accordance with the Data Protection Act. It will show you how your practice stacks up as the market changes, month after month.
Your report will make recommendations to increase your sales turnover and profits. Of course, many members own extremely successful businesses when they join and their membership allows them to take more time away from their practice whilst maintaining an improved income stream!
Many new Optic2000 Club members are surprised by how low their prices really are, how hard they work or how many staff they should employ. Once they understand their position, they can decisions based on real facts not hunches and guesswork.
Join the Optic2000 Club today and watch your sales turnover and profits soar. The annual subscription is just £150 per practice per year (the same as it was back in 1996). Not a bad investment for the typical professional practice adding £30,000 to sales turnover, year after year. A return on investment of 20,000%!
Please have your Visa or Mastercard Credit /Debit Card handy during the online registration process.