Building your Practice


Location Validation

Starting a business from scratch is a high risk strategy and needs careful planning if you are to succeed.

No matter where you are thinking of starting your new business, checking out the potential market is essential. The location of the practice can have a huge impact on its success.

The Location Validation Programme is a cost effective tool that reduces the risks that you face associated with starting up a business and increases your likelihood of success. We have developed the programme in conjunction with the Association of Optometrists to provide you with hands-on management and marketing consultancy at a low, fixed fee.

The programme involves:

  • Geo-mapping techniques to investigate the catchment area surrounding your chosen location - detailing the local population by volume, socio-economics and demographics.
  • Consideration of existing competitors who already focus on that area.
  • Estimating the total available market in terms of patient volumes and values.
  • Advice on the financial suitability of specific premises you may already have in mind.

In summary Myers La Roche will offer you advice on whether or not to proceed with starting up the business.

The Location Validation report will also help to give confidence to your bankers, accountants, lawyers etc that the business is likely to be a success.

The cost of the Location Validation Programme is £285 + VAT.

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