Building your Practice

Best Practice 2008

Myers La Roche and the Association of Optometrists have teamed up to provide a brand new training programme ~ Best Practice 2008.

This exciting new programme packed full of expert tips and solutions to make your practice more successful and more profitable. It is only useful if you want to dramatically improve your sales turnover and ensure that your practice thrives and survives.

We have assembled a team of experts who will provide you with hands on immediate solutions to a wide range of management and marketing issues that affect your practice.

Who should attend:
Practice Owners, Partners and Directors;
Practice Managers;
Professional Staff;
Senior Optical Assistants; and
anyone who is thinking of buying a practice

Why you should attend:
You will learn some valuable hints and tips that will immediately increase your sales, slash your costs and improve the workplace environment.

You will also receive full cash-back when you choose any product from the Myers La Roche range*. This means that you can take part in Best Practice 2008 for free and increase your sales, profits, practice value and survivability.

* when you spend £200/295 or more before 31 December 2008.

Programme:

  • Pricing - how you can develop the optimum prices for frames, lenses, CL's and fees in your practice to maximise your income and reduce price based objections at the point of sale. Expect to learn how to add thousands of pounds to your annual tunover and ensure that your patients are delighted.
  • Insurance - not all insurance policies are the same. What you should look for in your practice insurance so that you and your practice are fully protected.
  • Patient Recall - persuading the majority of existing patients to return is the life blood of any practice. This module concentrates on how you can adjust an ordinary recall system to significantly increase your response rate and dispensing values.
  • Finance - In the middle of a credit crunch, optometrists and opticians are finding it harder to obtain finance. Learn about the importance of syndicated funding and interest rate swaps. Whether you want to buy a practice or fund new equipment our experts will give you the best advice.
  • Keeping it legal - Many optometrists and opticians who end up at a GOC hearing find that they could have avoided the whole situation if they had better records. Hear about the ten tips to avoid a GOC hearing.
  • Advertising and Promotion - some forms of advertising and promotion work better than others. Don't waste your money. Find out how to attract new patients to your practice and how to increase your sales turnover.
  • Website - how to set up and optimise your practice website to increase the number of new patients and maximise your sales turnover. Learn why a website is essential for any practice to survive.
  • Buying or selling - whether you are thinking of buying or selling, this module deals with the crucial issues which will ensure a smooth transfer of the practice. Both parties can look forward to a hassle free transaction.


Best Practice starts at 9am and finishes around 4pm

Best Practice Dates:

Location Date
HSBC Tower
Canary Wharf 		31 March 2008
The Royal Bank of Scotland
Edinburgh		 7 April 2008
Holiday Inn
Taunton		 14 April 2008
Hilton Hotel & Country Club
Templepatrick		 21 April 2008
The Honiley Court
Warwick		 28 April 2008
Hall Garth Hotel & Country Club
Darlington		 12 May 2008
Etrop Grange Hotel
Manchester Airport		 19 May 2008
The Waterloo Hotel
Bracknell		 2 June 2008
School of Optometry
Cardiff University		 9 June 2008
Holiday Inn
Peterborough		 16 June 2008

What previous attendees have said about Best Practice:

"I am so glad that none of my competitors were present to hear this!"
~ A.T., Optometrist, Glasgow.

"A lively and well-informed presentation."
~ M.H., Optometrist, Cambridge.

"I have learned a new technique that I can use tomorrow morning."
~ A.P., Dispensing Optician, London.

"Witty & interesting"
~ G.H., Practice Manager, Newcastle.

"I came sceptical & cynical but left encouraged and excited."
~ M.A., Dispensing Optician, Cardiff.

"I'd rate the event as 10 out of 10...... or better!"
~ M.M., Practice Owner, Bristol.

"I now appreciate quality training. Very stimulating!"
~ K.C., Optometrist, London.

"Very interesting....especially when dealing with my 'no-change' patients."
~ J.D., Dispensing Optician, Manchester.

"I saw a mirror image of my practice as the patient sees it and I was shocked!"
~ B.A., Owner Manager, Southampton.

"Very well structured, stimulating and easy to understand."
~ D.F., Optometrist, Birmingham.

For more information email us.

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