Managing your Recall System

Recall/Reminder Letters

Your recall letters play an important role in getting patients through the doors with over 80% of patients visiting your practice as a direct result of your recall letter.

The content of your letters need to be effective in getting patients to read them and to take action. It is important that you use a variety of letters tailored to different patient requirements.

As the leading independent consultancy specialising in marketing for optometrists and opticians, Myers La Roche are able to produce a variety of tailored recall and reminder letters for your practice and the different types of patients you have. The letters are compiled using information about your practice and are tailored to the needs of different patients e.g. Private, NHS, over 60's etc.

We also produce 3 letters for each patient group - an initial recall letter, a reminder letter and then a final letter. The letters we put together help to increase the number of patients returning for examinations, they are likely to have more impact as they are specifically targeted at each patients needs. The letters can be uploaded onto your computer system and sent out to each patient group when required.

The cost of the recall/reminder letters pack is £120 + VAT and consists of 36 different letters.

Recall Management

Once your recall/reminder letters are written and in place, the next step is to ensure that your recall system is managed effectively, this will:

• Improve response rates.
• Increase conversion rates and dispensing values.
• Save your time and resources.

Timing - you need to make sure that you recall and remind patients at the appropriate intervals. In many practice management systems, the timing of recalls and reminders are set at ineffective periods. Simply resetting the action dates for recalls and reminders will overcome many of the profitability problems.

Communication channel - You need to use the right medium to recall patients for example; older patients tend to respond well to postal letters whereas young people often respond better to text messages than letters.

Myers La Roche can manage the entire recall and reminder system on your behalf leaving you free to manage your patients.

Our Practice Management Team can:

• Produce a variety of recalls and reminders designed specifically for your practice and the different types of patients.
• Discuss with you any forthcoming marketing and promotions that you are planning.
• Remotely manage your recall letter process through your computer system.
• Adapt and change your reminders and recalls when necessary, for example to inform patients of specific promotions.
• Manage optimal timing for your practice to ensure that the right message is sent out at the right time.
• Manage the follow up to patients who have not responded.

The cost of the Recall Management Programme is £50 a month + VAT.