Building your Practice
- Building your Practice
- Practice Health Check
- The Optic 2000 club
- Pricing Policy
- Recall Letters
- Recall Management
- Patient Satisfaction Survey
- Pre-examination Questionnaire
- Advertising and Promotion
- Best Practice 2008 Seminars
- Patient Journey Programme
- Practice Development Programme
- Partner Searches
- VAT Advice
- Competitor Research
- Expert Witness Services
- Business Planning
- Location Validation
Pricing Policy
Pricing decisions can often be difficult to make; you don't want to be charging significantly more than your competitors so your customers start to go there instead, but at the same time you need to be charging enough to make it worth your while.
Patients can be very sensitive to frame pricing at the Point of Sale. Even before they have their eyes examined they will make judgements about your pricing based largely on the price of the frames on display. It is therefore extremely important that you have the correct pricing.
The Pricing Policy produces the following:
- Develops a recommended pricing structure for your practice based on up-to-date socio-economics of your catchment area.
- Ensures optimal prices for your fees and products.
- Defines a proven frame profile at key price points.
- Guarantees to maximise profitability and patient take up.
How the Pricing Policy works:
- You provide us with the postcodes of the areas in which the majority of your customers come from.
- Myers La Roche analyse the areas based on socio economic data.
- Myers La Roche provide you with information about what people can afford, what your competitors are charging and therefore the ideal prices that you should charge to your customers.
The Pricing Policy costs £120 + VAT.
We will send you a detailed report showing the suggested prices to charge for professional fees, frames, lenses and contact lenses and the Gross Profit Margin you would make at these prices. The report also details the percentage of frames to display at each price level to maximise profits.