Building your Practice
- Building your Practice
- Practice Health Check
- The Optic 2000 club
- Pricing Policy
- Recall Letters
- Recall Management
- Patient Satisfaction Survey
- Pre-examination Questionnaire
- Advertising and Promotion
- Patient Journey Programme
- Practice Development Programme
- Partner Searches
- VAT Advice
- Competitor Research
- Expert Witness Services
- Business Planning
- Location Validation
Patient Satisfaction Survey
Myers La Roche have teamed up with Insight Marketing and the Association of Optometrists to provide a low cost Patient Satisfaction Programme that will help you to increase patient loyalty, retention rates and ultimately your profitability.
In today's highly competitive market, patient satisfaction is essential for independent practices as:
- Satisfied patients are more loyal and less likely to be tempted away by offer from multiple groups.
- They are more likely to spend more on optical products and also recommend your practice to others.
- It is more expensive to attract new patients than keep existing ones happy.
- The longer you keep a patient the greater the income generated from them over time.
- Increasing patient retention will lead to higher sales and profitability.
The research programme has the potential to make a significant difference to your practice's patient loyalty and its business performance. It will:
- Enable you to measure your patients satisfaction.
- Identify what key features are most important to your patients.
- Enable you to see how your practice compares with other independents taking part in the survey.
- Make practical recommendations for improving patient satisfaction and loyalty to your practice.
By making changes to increase patient satisfaction it will: - Strengthen your patient loyalty.
- Increase staff motivation.
- Improve your practices business performance.
- Reduce threat from multiple groups.
So how does the Patient Satisfaction programme work?
Your practice will receive a patient survey pack consisting of 400 questionnaires, 400 reply paid envelopes and further advice on how to conduct the survey. You can then start handing out questionnaires to your patients.
The data from the questionnaires is sent straight to the QPSMR who enter the data as soon as they receive them, the data entry stops when they receive 150 replies.
At the end of the programme you will receive a 60 page detailed report on the results of your patient satisfaction survey. This will reveal your strengths and weaknesses of your practice based on patient opinions and will therefore show you the areas for improvement in your practice's services.
The cost of the research is £950 + VAT, this includes:
- 400 questionnaires coded with your practices unique number.
- Directions on distributing the questionnaires to maximise your response rate.
- 400 reply paid envelopes to QPSMR.
- Data entry of up to 150 questionnaires.
- Data analysis using QPSMR research software.
- Detailed report on the results including a comparison to other practices and recommendations for improving your practice performance.
- Telephone consultancy support from Myers La Roche to help you implement recommendations.