The Optic2000 Club
The Optic2000 Club was formed in 1996 and is open to optometrists, opticians and businesspeople that own or manage optician's practices in the UK.
The aim of the Optic2000 Club is to help you increase your sales and profits by identifying your strengths and weaknesses and then implementing the changes required. Members typically find that their sales increase by 10% when they join the Optic2000 Club but many members have achieved significantly more.
As a member of the Optic2000 Club, each month you answer some simple questions about your practice on a pre-populated questionnaire and forward it to Myers La Roche. In return you will receive a confidential report about Key Performance Indicators (KPIs) at your practice.
Each report contains personalised information that has been processed by the Optic2000 Club system and shows how members' practices perform as the market changes and, if appropriate, advice and suggestions about improving your firm.
Most members find that they can increase turnover, reduce overheads and attract more patients once they really understand their comparative position. Profit increases of thousands of pounds per annum are typical, if members follow the recommendations given in their bespoke report. Of course, many members already own extremely successful businesses and their membership allows them to take more time away from their practice whilst maintaining their income stream!
Confidentiality - We take members' confidentiality very seriously. Since 1985, practitioners have been discussing their financial and personal affairs with our consultants. We are an AOP Partner firm and we are signatories to the Consultants Code of Professional Conduct. We are also registered under the Data Protection Act 1998.
Understanding the optical market - The Optic2000 club helps members understand and quantify their situation in the market enabling them to make decisions based on facts not hunches.
Many Optic2000 Club members are often surprised by how low their prices really are, how hard they work or how many staff they should employ.
Joining the Optic2000 club - The cost of Membership to the Optic 2000 club is £12.50 + VAT per month, there is no joining fee and you can cancel your subscription at any time.
Please contact Myers La Roche for an Optic2000 club joining pack which will include your first month's questionnaire. You only need to answer a few simple questions to complete the Questionnaire; most practices already record this information.
Each month you can choose to complete an Optic2000 Club Questionnaire online or we can post you a 12 month supply. Some practice management computer systems, such as Optix, Relcon and Ocuco, can be configured to automatically send your Optic2000 Club data direct to us via a secure email link. Please ask your system provider for details or contact us.
An important part of your Optic2000 Club membership is free telephone support. Once you have received your report, just telephone your designated consultant who will talk you through your situation and recommend areas for improvement. You can telephone as often as you like.