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Optical Leadership and Strategy Workshop

After the rapid sell out success of this workshop when it took place in December, we have added another London date.

This one day workshop has been specifically designed for independent practice owners and their empowered managers to enable them to tackle the current challenges in the market.

We will consider topics which include:

What's really happening on the High Street?
Should I continue to embrace MECS? 
Should I take my practice private?
Why do I really need a grip on my KPIs?
Should I have an audiology strategy & what should it be?
How do I make my clinics run efficiently and profitably?
How do I alter my patient journey to influence outcomes?

The course will be led by Martin Russ.  As co-founder of the optical practice training and marketing support organisation, Total Marketing Resource (TMR), Martin worked with hundreds of practices over the course of 20 years, implementing training and marketing initiatives which increased sales and profitability. For eight years he co-owned four established practices in East Anglia. This enabled him to implement TMR’s marketing and training tools, which produced demonstrably good results. For three years he was a Commissioning Lead for LOCSU. This role involved the negotiation and implementation of Enhanced Optical Services into all types of optical practices, using the Primary Eyecare Company model. 

"For an Optometrist owner like me who has no business background, this course was great for learning what business strategies to modify, as well as helping me see what I'm already doing well and how to take it to the next level. I left brimming with ideas to take back to practice to help me continue to build my patient base, keep existing customers happy and enhance profits".  Sophie Taylor-West.

The next workshop takes place on Tuesday 18 February 2020.  The venue is BMA House in Tavistock Square, a 5 minute walk from Euston Station and 12 minutes from Kings Cross/St Pancras.  

To ensure each delegate gets the most benefit from the day, places are strictly limited. You can book your place without delay here If you have any questions or would like to learn more, please call Liz Calcutt on 0161 929 8389 or email lcalcutt@myerslaroche.co.uk
 
We look forward to you joining us in 18th February and taking control of your future in 2020.
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Starting your own business is one of the most rewarding and challenging things you can do particularly in independent optics where you are likely to be the clinician as well as the business owner. Sometimes it’s fun, and other times it is emotionally and financially draining. Making the right decision as to whether starting an independent optical business from scratch or purchasing an already established practice is something that requires much consideration and research.


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