Successfully Integrating Audiology into your Independent Opticians
For the majority of practice owners, the burning question in 2018 should not be should I, but rather how should I deliver audiology within my optical business?
The business case for audiology within optics has never been more compelling. Audiology or hearcare, is set to be the hot topic within optics for the next two years as the different audiology ‘partner clinic’ offerings vie for your spare chair time and access to your patients.
The evolution of technology and delivery of private hearcare has evolved significantly and existing arrangements if they do not include lead generation and other value-added initiatives may well not be the right option for you.
Key Reasons why this space is so hot right now
The opportunities within this vertical market have not gone unnoticed and the recent entry into hearcare by Specsavers and Boots Opticians has been a game changer. This development represents both an opportunity and a threat for you:
“Demand for hearing care is set to grow exponentially” “NHS England predicts the transfer of more audiology services out of busy hospitals and into the community ” Jakob Stenkvist, the NCHA policy officer.
The combined net result is a much greater awareness of non-hospital, independent audiology services and a closer association between optics and audiology by consumers.
Why is your spare chair time in high demand?
Although this is slowly changing, patients within the audiology target market are less likely to use Google or Facebook. Yet alternative traditional marketing mediums such as newspaper adverts can be rather hit or miss, with the risk of significant sunk costs and an uncertain return.
By working with an independent optometrist, audiologists can carefully and efficiently target patients from the right age groups, predisposed to value and be prepared to pay for the best possible private healthcare solutions.
You can read more about the options for your practice here or call one of our Consultants on 0161 929 8389.