High Value, Low Cost Bounce Back Online Sessions to get your Independent practice back on track
The business model for an independent optical practice becomes crucial in a contracted economy. The demographics of your catchment population and the level of products and services you offer will dictate success or failure in the current market. There will be different threats and different opportunities. The shift to home working will affect your catchment.
We are gradually emerging from lockdown, yet the much touted 'new normal' feels anything but normal. As you and your staff grapple with the changes required to cope with social distancing and the challenges of wearing PPE, how do you ensure that your practice will not only survive but thrive? What should your aspirations be over the next 12-18 months? To assist independent practice owners develop and action a plan, we are holding a series of 3 online, short training sessions, offered with low cost but guaranteeing high value, to ensure that you do indeed survive and thrive.
Many of you have used the time not taken up with emergencies during lockdown to streamline your systems. Some of you have used the downtime to make physical alterations to improve the practice layout and appearance.
Many of you are at the end of your tether with poor treatment/communication re NHS services, particularly in Englnd - and there is a sea change of mood towards offering a 'Private Only' service - a great idea for some, dangerous for others.
In your opening weeks, most practices are busy dealing with latent demand, and superficially results have been good but much of the economic impact of the lockdown and ongoing social distancing is still to feed through the system.
Many independents are better able to deal with social distancing requirements due to having a larger physical space and are already used to giving patients an unhurried appointment. You will appeal to patients to whom a high volume, narrow multiple no longer appeals.
Our series of 3 short, small group online training sessions have been developed specifically to navigate these new challenges.
Led by renowned optical training facilitator Martin Russ, each session will deliver a content filled hour, outside of your practice hours with actions which can easily and quickly be implemented.
- Session 1 focuses on getting your model, strategy and staffing right and will cover:
KPI Target Setting & Monitoring
NHS V Private
Eyecare Payment Plans
IP, MECS, CUES
Staff - have you got the right team for your model
Building a 'Together, we've got this' culture
- Session 2 focuses on the operational aspects of running your practice and will include
Dispensing in the 'New Normal'
- Session 3 focuses on marketing and communication and will include
Best practice communications
Your mix of channels
Attending all 3 sessions will help you to drive maximum benefit. Your action packed hour is priced at just £80 (& VAT ) each and will take place early evening, thus not distracting you during clinic time.For maximum benefit , we are limiting each group to just a handful of clients. You can book your place here.